Of recent we see news stories about TV networks aligning with certain Social Apps to extend reach and recapture audiences lost to digital. The idea of convergent viewing is becoming a trend. We know that consumers are more media sophisticated than ever and that will continue; now, TV networks are trying to figure out how to remain relevant in the pending digital age.
CW has Cwingo, you can GetGlue with TV shows that link to your Facebook page, etc. Undoubtedly this creates a lot of opportunities for TV networks to engage consumers from offline to online. To deliver marketing ideas for their clients that could provide real time payoffs. To provide depth to their programming that cannot be delivered on air. Follow this link to a cool article last year that explains the grid below:
http://www.yeltv.com/2011/11/yel-reviewed-overview-of-socialtv-applications/
As this continues we will certainly see who is doing right and who has it all wrong. The goal should be to seamlessly connect with consumers across these platforms with relevant content and offers. It is no longer just about Facebook pages and Twitter accounts but about dedicated Social outlets (I.e. Apps) to make an impact.
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