As we all know the beginnings of Hulu stemmed from a partnership by the big Broadcast networks. From that partnership Hulu has grown into one of the large video providers online. The site has now evolved and is now creating and streaming original programming. With a large user base, quality programming from its corporate partners and emerging original content, the site is devising a strategy to sell to advertisers like a Broadcast network. As you can imagine (and from reading the article) there are some many conflicts.
If I am not mistaking this is the second year that Hulu is participating in the famed TV up fronts. With Nielsen stepping into the online ad measurements this will entice more advertisers to partner with the site because of the metric standardization across Digital and TV. Hulu has the audience size to be successful but they need to work out the politics of their relationships (MSOs, Broadcast Networks, etc). It is clear that Hulu's future is with its original programming. People are sticking around even with Hulu's premium monthly offering. Hulu will continue to evolve has their corporate relationships begin to deteriorate. And as YouTube and Netflix start to figure things out; the landscape will continue to get better for the consumer.
Consumer's consumption of video will continue to become more personalized and fragmented. As TVs become more smart and connected - players like Hulu/YouTube/Netflix that provide their own original content will have the flexibility to adjust to the consumer's need vs. traditional TV networks.
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