Coachella TuPac says "the future is now"

You must have heard about the TuPac hologram at Coachella last weekend! If not, you clearly live under a rock. The media and music world has been buzzing with people talking about how cool it was to witnessed the TuPac hologram. Coachella is kinda known for pulljng off cool ass acts like this. Last year was Kanye descending from the ceiling during his performance.

But the real gem is the potential usage of this technology in mainstream society. If you saw the movie Minority Report you may remember the scene where Tom Cruise is walking through the mall and all these holograms were popping up selling him different products. Well that reality is close to being near. Or maybe not.

Think about the possibilities for advertisers. The experience for consumers. Think about all the department stores that could use this technology. Why use the changing room when you can instantly see what you look like in an outfit via hologram?

TuPac's appearance at Coachella was cool but what is cooler is the possibility that exist for this tech for the average consumer. Of course there is probably some cost prohibitations that prevents mass rollout to marketers/advertisers. But I am sure there are techies figuring out how we can make this available on a mass scale right now!

You can argue that augmented reality will take off before this comes to fruition but holograms are so much cooler. And if it requires little to no work on the consumer's part to experience then acceptance will be quick and furious. Of course you will find skeptics that think this is too creepy to accept but there are many who are willing to ignore the creepy factor.

Nonetheless, Coachella TuPac has given us a taste of the future and we loved what we saw! Now, let's see what comes next...