Hulu will only charge you if you watch entirely

Hulu released some great news for advertisers this week!  Advertisers will only have to pay if viewers watch a short/long form content all the way through.  Hulu has been in the news quite a bit this week for their annoucements/updates (more original content, corporate relationships and the future and partying with the big Broadcast networks in their week of upfronts).

But this news is music to advertiser's ears because often times advertisers build their media strategies around people sticking through the shows.  Ad pods are structured and planned to deliver a progressive story that often get lost as people jump around online or tune out.  And often times marketers do not understand the concept of retargeting; so, this is way easier for them to grasp.

I enjoy watching and hearing about Hulu because they seem to always be trying to improve on themselves.  And I mean genuine improvement.  They implemented Ad Selector, popularized the branded slate and billboards, Ad Swap and now pay only if they watch.

I am sure there is a pay model that is being worked out; probably a premium attached to this but it is a step in the right direction.  Other video players will have to pay attention and adjust before Hulu increases its lead over the rest of the field.