You have undoubtedly seen the commercials where Sam Jackson and that New Girl talking to Siri to help get their lives together! To sit back and watch those commercials get me giddy because I am witnessing the potential emergence of machine domination. Now, personally, I think this is the first pass by Apple (and Nuance - company behind the tech) to see what enhancements can be made. They are thinking right now how can we improve this software to better control consumers' lives?
The possibilities are great; currently, you talk to Siri and she gives you direction, information from the web, reminds you of your schedule, knows your name, etc.
Let's go a step further! Soon she will be able to schedule your appointments AND send an email to confirm to all parties involved. She will be able to turn your TV on to your favorite channel (or portal/vertical/publisher if smart TV) through your Apple TV. She will be able to remember your shopping list and remind you to purchase specific products at the store. She will be able to alert you when special deals or offers are going down on some of your favorite products or services. There is so much more she is going to do for you that I don't have time to think about. But marketers and media folks alike are watching and waiting to see how they can capitalize (if the government does not step in and monitor).
The Sci Fi movies where we cannot live without the machines or doomed by them is very much a possibility with Siri. But I am confident our paranoia as humans not wanting to live in a Matrix will keep Siri's advancements in check.
This is a great asset for Apple in the software game. Also, this is a great opportunity for Nuance as they integrate this tech into other aspects of the consumer life. Soon Siri will be able to communicate with Jeff (your in car Siri) and Pete (your home security Siri). One voice command from your iPhone will secure your home and start your desired functions in your car! Boom!
And as a media guy I can't help but think about the uses for marketers. If i was a media top dog i would be looking to strike a partnership with the tech companies involved to get first rights of commercial use. Imagine your products and services are recommended by Siri - that would be awesome. Plus, this would be a great way to link your company's social efforts to this platform. Think about it!
This technology called Siri is going to infiltrate our lives before we know it. I think right now Apple is exploring its full potential. How are marketers going to take advantage of this? How can we layer on location based tech? Can Siri talk to a hologram?
Siri (and friends) have a real shot at dominating our lives if we are not careful! But it will be an exciting journey!
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