Nike, just keep doing it!

Many of you probably did not watch the Euro Championship game between Chelsea and Bayern Munich! Oh this is a football game to determine the best club team in Europe. Okay, soccer game!

Well Nike unveiled its 3 minutes long branding featuring some of the biggest stars in football. The video has already gotten some ridiculous amount of views that has extended beyond the TV screen.

Nike has always been creative with it's media thanks to Weiden + Kennedy who pushes the envelope creatively. This mini epic of a spot further endorses the claim that as media develops the :15 or :30 or even :60 seconds spot is coming to an end. Especially, with MSOs mission to get consumers to skip ads (see Dish/Hopper). Nike realizes the content business is where value is and it shows with this latest ad (and others they have done in the past).

If you missed the ad, check it out!