Get rewarded for using your peronal device!!!

Came across an article about a 21 year old CEO of a mobile company that gives stuff away to consumers based on each gaming level completed within mobile games. Consumers after completing a level of a game will get an ad with some kind of freeness/reward for them to redeem! Genius?

Lets me get this straight - we will get consumers to do the one thing they despise - clicking on mobile ads; especially, by accident- by giving them free sh*t? Make sense to me because I have seen those people at sporting events go bat crazy for a free T shirt shot out of a gun!

The name of the company is Kiip. And the dude that runs the show is Brian Wong (see face below).  I remember what I was doing at 21 and it was not creating companies.

Nonetheless, I like the model B Wong is pushing with Kiip. You can read an article about the company in Business Insider (website). His model definitely works for the retail/CPG/auto,etc categories because you can run an efficient national campaign with local offerings (products and/or services). You can leverage location based technology for your franchisee or local locations. To create offers that are relevant to the target you are trying to reach in their community.

The numbers are big enough to make some sense: 300 apps (Apple and Android), 30 million devices (no idea between smart phones or tablets, etc) and has shown rewards to about 50 million users so far.

Kiip provides consumers a reason to engage with ads on their personal devices. As consumers become more aware of the process (cause we are skeptical by nature) the impressions and redemptions will increase.  Very few people will turn down a hassle free reward that is relevant to their need and location. Now, a relationship is being developed with consumers that is meaningful.  It is no longer just an advertisement but an offer to help you go about your daily business. It could turn out that consumers seek out specific apps to play just to get these offers.  The challenge becomes how much free stuff can companies give away? What is the ROI? Is this just bribery?

The company is private now but I am sure there are people looking to snatch it up! B Wong stay strong and grow my man, I like where your company is heading.